Tarik Sedky    

 

Tarik provides strategic and executive leadership for all MN&P clients across an all-inclusive marketing spectrum.  Prior to MN&P, Tarik was Chief Digital Officer of Young & Rubicam where he set the global vision and strategy for the agency's advance in the digital space while leading key client engagements.

 

Tarik brings a unique perspective to digital. He began his career in public affairs/public relations at Burson-Marsteller and then moved into advertising, heading key global accounts for Young & Rubicam.

 

For the past decade Tarik has applied audience-centered strategies to digital marketing challenges. He's known for thinking about audiences, brands and business issues first, and then delivering highly relevant and effective solutions.

 

His views and insights have helped shape successful and frequently-awarded work for great companies like Target, FedEx, Cingular (now AT&T), Accenture, J&J, Starwood, MetLife, Citibank, Emirates Airline, Texaco and LG.

 

Previously, Tarik was director of interactive marketing at Accenture and managing director of AtmosphereBBDO, the North American digital arm of BBDO.

At Y&R he sat on the WPP Digital Advisory Board. He frequently speaks and comments on digital issues, is a traveling professor for the Advertising Education Foundation (AEF), and chairs the advisory board for Brilig, a digital data cooperative. A Maryland native and Stanford University graduate, he lives with his wife and family in Dobbs Ferry, NY.